Writers of Pro Football Prospectus 2008

19 Dec 2010

ESPN: Chicago Success More Than Defense

For this week's MNF feature for ESPN Insider, Ned Macey looks at improvements in Chicago's numbers since the bye week. Mike Martz seems to be protecting Jay Cutler. No, really.

Posted by: Ned Macey on 19 Dec 2010

3 comments, Last at 19 Dec 2010, 6:53pm by Jerry F.

Comments

1
by Randy Hedberg (not verified) :: Sun, 12/19/2010 - 4:51pm

And here I thought Chicago's success was only due to defense.

Tangent: in the era of the internet, which removes the space limits for headlines, is there any reason to truncate headlines so severely? It seems like this would be a vestige of newspapers with crowded front pages...

2
by tuluse :: Sun, 12/19/2010 - 5:55pm

No, headlines are short because it's just a teaser for the article. It's designed to make people want to read the article.

3
by Jerry F. (not verified) :: Sun, 12/19/2010 - 6:53pm

I don't think he's asking for headlines to be abstracts. It could still function as a headline while including, as this one does not, verbs, as well as articles and other words that would make it read more like a real sentence without giving away the game.

I think the headline is still short because websites, like newspapers, are still trying to fir as much into a small space as possible. They want as many headlines as they can fit immediately into view without relying on the reader to scroll.