Writers of Pro Football Prospectus 2008

17 Jun 2005

Kirk Reynolds, PR Man of the Year

Every year the Pro Football Writers Association gives its Rozelle Award to the public relations staff that has done the best job during the preceding year. This year the staff of the San Francisco 49ers is one of the five finalists. As you don't need to be remembered, the head of the 49ers staff was, until recently, Kirk Reynolds, who lost his job after his risque training video became public. Thanks to Glenn Stewart for the tip. (Scroll down to the end of the column.)

Posted by: Michael David Smith on 17 Jun 2005

5 comments, Last at 20 Jun 2005, 6:05pm by B


by Glenn (not verified) :: Fri, 06/17/2005 - 9:42pm

A definition of "irony" that even Alanis Morisette couldn't screw up.

by B (not verified) :: Mon, 06/20/2005 - 12:36pm

I beleive this would be an example of "Poetic Justice," not irony.

by TMK (not verified) :: Mon, 06/20/2005 - 12:55pm

It would hardly be ironic, or justice, if Reynolds wound up winning the award. Just a freak occurrence.

How is it hypocritical to fire an employee who embarrasses the hell out of you in public, anyway?

by Tim (not verified) :: Mon, 06/20/2005 - 5:52pm

I'm tremendously amused that the 49ers posted the listing for their new opening at the director of public relations position on teamworkonline.com.

by B (not verified) :: Mon, 06/20/2005 - 6:05pm

You mean I can apply for the job myself? I don't have any experience, but I'm sure I can do better than the last guy.