Good article here by Jonathan Jones on MMQB. You can instantly move into the broadcast booth if you're a Pro Bowl-quality player such as Jason Witten. But how do lower-level players move into today's diverse media landscape. Jones talks to Geoff Schwartz, Andrew Hawkins, Dan Orlovsky, and others. Some good football analysts here. There's a lot more to being a media personality than just knowing the subject, and there's no reason why great players should be better broadcasters than guys who were average starters or even bench players such as Orlovsky. Just ask Mike Mayock and Matt Bowen.