Writers of Pro Football Prospectus 2008

20 Apr 2009

Lions Unveil New Uniforms, Logo, Font

You've got to start somewhere. The Detroit Lions have unveiled a new helmet logo, wordmark, and uniforms. The new logo is more detailed and, when viewed next to the old one, looks more like, well, a lion. The uniform changes are subtle; they're still wearing silver helmets and pants with Honolulu blue jerseys and black trim. (On that note, why does a team in Detroit wear a color called "Honolulu blue?") Pictures of the uniforms available here.

Posted by: Vincent Verhei on 20 Apr 2009

44 comments, Last at 18 Feb 2011, 3:17pm by Bet365


by ChiTown11111 (not verified) :: Mon, 04/20/2009 - 5:23pm

Worked to tampa bay and seattle, and arizona, why not the lions?

by brad (not verified) :: Mon, 04/20/2009 - 5:27pm

Yeaaahhhhhh! No wait, I don't care

by Bet365 (not verified) :: Fri, 02/18/2011 - 3:17pm

Very nice uniforms, also the Logo i think it is expressive

by James-London :: Mon, 04/20/2009 - 5:54pm

New uniforms, new logo, new(ish) front office, new head coach. Now, about the owner...

Phil Simms is a Cretin.

by jebmak :: Tue, 04/21/2009 - 8:51am

Yep, the only change they really need to make, they won't.

by chappy (not verified) :: Mon, 04/20/2009 - 5:57pm

Well, I always liked their rather plain looking throwback uniforms that they often wore during the Barry Sanders era. Anyway, this is pretty much a same sh#t different day type marketing ploy. I love how the press release is titled "Lions Unveil New Comprehensive Brand." I guess getting rid of Millen is a start, but, as a Lions fan, I would rather our team went 10-6 wearing pink polka-dot jerseys with neon green pants than the more likely 3-13 with these jerseys.

Anyway, in other related news, I'm giving this idea to any Lion's fans that still are rabid and go to games.
1. Dress up like Dark Helmet from the comedy Space Balls (add Lions logo and other embellishments!)
2. Carry a sign that says "I see our Schwartz is bigger than yours" or "May the Schwartz be with you."

Anyway, as you can tell, I'm more excited about the Schwartz coaching era than the unis.

by John Walt :: Mon, 04/20/2009 - 6:08pm

As a supporter of the Lions due to regional factors, I really hope they start to win. They have been the worst sports franchise in the last 50 years. They squandered one of the greatest athletes in history to such an extent that he walked away in his PRIME. They seemed to have the right idea when they let Millen stay for a while despite pundits, fans and basically everyone else saying otherwise; everyone also says that stability is key (See: Steelers, Titans). It would just be nice for them to be competitive again.

Is that too much to ask?

by Pittsburgh Pirates (not verified) :: Tue, 04/21/2009 - 2:12pm

They have been the worst sports franchise in the last 50 years.


They squandered one of the greatest athletes in history to such an extent that he walked away in his PRIME.

Got you covered again!

Wanna talk owners?


by Jerry :: Tue, 04/21/2009 - 6:01pm

At the least the Pirates won three World Series in the last 50 years (even if this is the 30th anniversary of the last one) and another seven division championships.

by Dice (not verified) :: Mon, 04/20/2009 - 6:39pm

As a non-Lions fan, I'd like to see them win. I don't like seeing perpetual losing teams.

by ineedawittyname (not verified) :: Mon, 04/20/2009 - 7:00pm

wow... they said that Ernie Sims was small... but you don't realize how small until you look at that picture and realize that he is within an inch and 20-30 pounds of the kicker...

by Tundrapaddy (not verified) :: Mon, 04/20/2009 - 7:40pm

On that note, why does a team in Detroit wear a color called "Honolulu blue?"

They balance out the 'non-native' shade of blue by also using the 'Detroit roadside snow' gray.

Probability that the new unis will help them break from their tradition of non-excellence; low.

by Raiderjoe :: Mon, 04/20/2009 - 7:46pm

lion looks more mean so if team act more mean could mean more wins but if not then still goigng to be bad

by AxDxMx (not verified) :: Mon, 04/20/2009 - 8:03pm

Now they look like an Arena Football League team!! And they probably couldn't win a game in that league either!

by starzero :: Mon, 04/20/2009 - 8:52pm

no one's winning an arena football league game this year.

by Raiderjoe :: Mon, 04/20/2009 - 8:24pm

if Lions play in arena league would beat every team in league if playing by nfl rules. if playing by area lryles would probably win all the time too but games be closer cause in the arean league mass of the players is not as important as speed and quckness which would allow the aeran players an adnvantage

by Wait, what? (not verified) :: Mon, 04/20/2009 - 8:31pm

That's sure a long way of saying "Hey, we added some lines to the logo so it actually looks like a lion now, and uh- oh, that's pretty much it. Wait- plus we wrote the word "LOINS" in this fancy new script!"

I like it, though- always thought the logo was sort of atrocious; it's nice that they updated it in a non-ridiculous way.

(No, they didn't really spell it "LOINS," but I was hoping they would.)

by MilkmanDanimal :: Mon, 04/20/2009 - 8:37pm

They should make the "O" in "Lions" extra-big to celebrate last year's accomplishment.

by Arky (not verified) :: Mon, 04/20/2009 - 8:40pm

I get the fact why an 0-16 team wants to change their uniforms. BUT, since when do "LIONS" have STRIPES??? They made the stripes bigger and bolder, but wouldn't that make them BENGALS? Are they trying to steal some of that winning magic from Cincy just a little Southeast of Detroit? You may say, well, who cares about Lions and Stripes. I say that this is just indicative of a failed franchise that cannot solve the simplest of problems.

by Israel P. - Jer... :: Mon, 04/20/2009 - 9:37pm

Cincinnati is west of Detroit, not east.

by tuluse :: Tue, 04/21/2009 - 9:36pm

Lions aren't blue either.

by jrbird (not verified) :: Mon, 04/20/2009 - 8:41pm

Great image from Uni Watch: http://farm4.static.flickr.com/3517/3253292789_db6b9b3fa9_o.png

Surprised that they don't have a black jersey! Otherwise, these new unis are sure to be all they they need to turn it around.

by billycurley :: Mon, 04/20/2009 - 9:11pm

Those crazy Lions ... always changing their Fontes.

by MCS :: Tue, 04/21/2009 - 8:38am

The type of gem that requires Karma rating.

by jebmak :: Tue, 04/21/2009 - 9:06am

Nicely done.

by Jimmy :: Mon, 04/20/2009 - 10:03pm

You can change the wrapper as many times as you want but a turd in a wrapper is still a turd.

by jimmo :: Mon, 04/20/2009 - 11:43pm

the biggest takeaway from the press conference had nothing to do with the logo, uni, etc. The fans in attendance repeatedly chanted "Don't draft Stafford" and "Curry, Curry" to help the Lions front-office make the right choice.

by BillWallace :: Tue, 04/21/2009 - 2:24am

They should have used Comic Sans

by Robo-Pope :: Tue, 04/21/2009 - 6:00am

Hmmm, a new logo and then an updated typeface. I rarely like high profile uniform changes for losing teams, but the truth is that this is a very complete jersey and I see it being a significant contributor for the next 20-30 years.

by Podge (not verified) :: Tue, 04/21/2009 - 6:48am

Well that is a weight off my mind. I like the Lions uniforms, and was a little worried they'd change them to something crap. Although....yeah, not sure why this needed to be announced, as its a ridiculously minor change. Still, I'll probably be them on Madden this year. I like a challenge, Ford Field is a nice looking stadium and their uniform still looks good.

by T. Diddy :: Tue, 04/21/2009 - 7:48am

"Well, basically I just copied the plant we have now. Then, I added some fins to lower wind resistance. And this racing stripe here I feel is pretty sharp."

by Eddo :: Tue, 04/21/2009 - 10:35am

Well played.

by Anonymousx (not verified) :: Tue, 04/21/2009 - 8:56am

"why does a team in Detroit wear a color called 'Honolulu blue?'"

I think a better question is why the 49ers, who will be wearing new uniforms as well, wear a color called "Cardinal Red."

by Restor (not verified) :: Sun, 10/04/2009 - 6:52am

The rumor is that, after moving to Detroit from Portsmouth, Ohio, the Lions owner decided the team needed new uniforms. The one he chose was a shade of blue from a fabric sample he had picked up on a trip to Hawaii; hence, he termed it "Honolulu blue". harry potter and the half blood prince watch online | watch the time traveler's wife online | watchmovies-online.org | watch taking woodstock online

by Wanker79 :: Tue, 04/21/2009 - 9:38am

All joking about the usefulness of an 0-16 team changing their uniforms aside, I really kinda like the new logo and name font.

by Chris (not verified) :: Tue, 04/21/2009 - 10:16am

Did you see the press conference...

Standing up there with a bunch of kids " how old are you, 6, 12, 8, 7, 10? What I can say is thank you, thank you because we haven't been very GOOD while you have been alive".

Hillarious. At least they are funny.

by St (not verified) :: Tue, 04/21/2009 - 4:23pm

On that note, why does a team in Detroit wear a color called "Honolulu blue?")

The rumor is that, after moving to Detroit from Portsmouth, Ohio, the Lions owner decided the team needed new uniforms. The one he chose was a shade of blue from a fabric sample he had picked up on a trip to Hawaii; hence, he termed it "Honolulu blue".

Couldn't find an internet reference for this, but that's the story I've always heard.

by Kevin Eleven :: Tue, 04/21/2009 - 7:36pm

I think the new logo and unis are really friggin' cool.


by witless chum :: Wed, 04/22/2009 - 12:58pm

I liked the old outline of the Lions (nicknamed "Bubbles" by fans) better. It's not a huge change, so I can't hate it too much, but uniform changes suck in general. It's typical Lions, playing in a dome, changing the unis, doing things football teams shouldn't do.

They are going back to the throwbacks at an alternate jersey, rather than the unfortunate Millen-era black jerseys, though. I like that.

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