Writers of Pro Football Prospectus 2008

01 Sep 2009

SITE NEWS: FO Twinjuries Service Canceled

It was a grand experiment, taking a hot new format and marrying it with content that begs for an up-to-the-second methodology. The downside is that being so far ahead of the curve was always a risk. With plenty of free content from trusted names like Adam Schefter, Sigmund Bloom and literally hundreds of others, it was tough to give a value up front. To me, $5 was a reasonable, low cost, but I don't feel I made my case well enough. Perhaps more would have come down the line, but with any business, there's a point where you have to say "Is this working?" We reached that point.

Simply put, the technical challenges, the lack of any comparable business model, and competition doomed this. Perhaps someone will come up with a workable subscription model at some point; I'd hate to think that this couldn't work at all. Good content deserves a return. It's just not working with my business model. I do want to thank everyone who paid and want to personally assure them that they will get a full refund. I'll continue to update you with Black and Blue Report each week here at Football Outsiders.

(Aaron Schatz adds: I'll be going through and giving refunds through Paypal to all those who ordered Twinjuries separately. I doubt there are any Premium subscribers who would choose to cancel their subscriptions due to the cancellation of Twinjuries... but if you do feel that way, please e-mail us at mailbag-at-footballoutsiders.com and we shall take care of you.)

Posted by: Will Carroll on 01 Sep 2009

8 comments, Last at 02 Sep 2009, 8:01pm by NRG


by AnonymousA (not verified) :: Tue, 09/01/2009 - 12:31pm

If you're so confident in the value, do it free for the first half of the season, then lock it down in the 2nd half. If it's really great, people will pay to keep having access.

Of course, your strength has never been timeliness -- I don't subscribe to that many feeds, but you rarely scoop injury reports on my RSS -- but rather depth/quality of medical information and analysis. So I'm not sure this really plays to your strengths in the first place.

by BigDerf :: Tue, 09/01/2009 - 4:04pm

I agree on both counts. If you offer the service free for a while people can see if it's worth it.

And your timeliness has never been your strong suit but analysis has. If you analyzed more injuries in longer length format i'd think about subscribing to that.

by Eli (not verified) :: Tue, 09/01/2009 - 12:53pm

Too bad. I thought this was a good idea. Is there much cost to running this through the first few weeks of the regular season? I'd think people (like me) would value this service the most for start/sit decisions on Sunday.

by maxpower179 :: Tue, 09/01/2009 - 1:02pm

I'm surprised you didn't wait until the start of the season to at least see how many subscribers you'd end up with. It's still a week and a half away after all.

by superbears :: Tue, 09/01/2009 - 1:54pm

This is the first time I had even heard of this service and I constantly check the FO RSS feed. I really have no idea on what I could have been subscribing to.

by acammarano56 :: Tue, 09/01/2009 - 6:20pm

I would love this service as well but do not know how o get it other than RSS and have not seen an RSS feed or RSS updates for it...?

by justin_pdx (not verified) :: Tue, 09/01/2009 - 7:03pm

RT@injuryexpert: Eagles lose Kolb for season with ACL tear.

That's the reason I didn't subscribe to this. Not saying Will Carroll is a bad reporter -- everyone gets stuff wrong -- but the rush to be first on Twitter leads to lots of false reports. Spending any money at all on tweets that are inherently badly sourced because of their immediacy seems silly.

by NRG :: Wed, 09/02/2009 - 8:01pm

Good on you for giving it a shot. Better yet, for jettisoning something that doesn't work before it becomes an albatross around your neck.