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The question is not whether Saquon Barkley is the best running back in this draft class. The question is whether any running back, even one as good as Barkley, warrants a top-five draft selection in the NFL in 2018.

30 Nov 2016

Scramble: A Word from Our Sponsors

by Bryan Knowles and Andrew Potter

Andrew: I mentioned last week that Thanksgiving Weekend always signifies the true start of winter for me. You know what else it signifies, though?

Bryan: The fact that I gain 10 pounds from eating too much pumpkin pie?

Andrew: If a 10-pound difference in weight is that quick and noticeable, you're a slimmer man than me.

Bryan: Well, I might have been before Thanksgiving dinner.

Andrew: For my part, I'm not half the man I used to be but still twice the man I ought to be.

Bryan: So, what else does it signify? The leaves changing color? A crisp bite to the air? The fact that I need to start shoveling snow?

Andrew: The last fleeting moment of sanctuary before the madness of Christmas arrives in all its commercial glory. Black Friday! Cyber Monday! Sales, sales, sales! And then, it's all about the commercials. Christmas this, presents that! Guaranteed delivery! Only so many post days left!

Bryan: It's cute that you think that Christmas commercials somehow wait until after Thanksgiving to get started, but I see where you're going with this. We've talked a lot about on-field action and coaching decisions in this column so far, but we've yet to pay attention to what's truly important -- all of those glorious sponsors.

Andrew: Commercial partners, I believe is the preferred nomenclature. But yes, sponsors. People who pay the NFL so the NFL can have another excuse to fine its players afford to pay its owners players better.

Bryan: Clearly, the commercials are what draw people to NFL broadcasts. Why else would they devote nearly half of their airtime to showing them?

Andrew: There have been some truly excellent commercials broadcast during this NFL season. There have likewise been some truly awful commercials broadcast during this NFL season. We have a postseason award for the finest example of each. It's time to rank the contenders, before the tsunamic tides of Yule flush them from our memories like so many completely inappropriate similes.

Bryan: … Aaaaanyway...

Alright, Andrew, what have you got for us?

Andrew: I hereby present to you, "Start Me" featuring Von Miller.

Bryan: Very much in the same vein as the Manning's "Football On Your Phone" magnum opus from a few seasons ago, having an athlete in an intentionally awkward music video is always a strong strategy.

Andrew: Your use of the word "strong" here is curious.

Bryan: It's goofy, it's got ridiculous costumes, it punctures some of that "grrr, I are NFL player and I are tough" kind of aesthetic. I'm fine with all of those things!

Andrew: I just think it's unfair that they let him loose in Cam Newton's wardrobe so soon after Miller stripped Newton repeatedly in the Super Bowl.

Bryan: No, no no. Cam's wardrobe is above reproach. Best-dressed player in the NFL, bar none. Dude's got style coming out the wazoo. And Miller's Bengal-print shirt and ... I'm going to say zebra-inspired Zubaz is a classic look there, that will certainly inspire fashion choices for decades to come.

Andrew: Counterpoint:

Bryan: If anything, that backs my point up. I want a hat like that.

Andrew: My turn to aaanyway … Miller. Commercial. Great the first time. Grates the 21st. I don't see it winning either award. Heck, it's not even the best Madden commercial of the current season.

Bryan: Again, Miller is the MVP of this commercial.

Andrew: No WAY! Marshawn Lynch knocks it out of the park! With Miller's strip-sack, it's amusing. With Lynch's line at the end though, it's hilarious!

Bryan: Your use of the word "hilarious" here is curious.

Andrew: I genuinely laughed out loud the first time I saw it, and it still creases me up. It's one of those things that wouldn't work with any other player, which is what makes it utterly perfect. (Unlike the game, which is far from it.)

Bryan: It raises so many questions. Why is Lynch even there? Is this what he does in his spare time now? Lie around his old agent's office? It truly is a sad fall from grace for the ex-NFL player.

Andrew: Could be worse. He could spend all day, every day in the same cafe, ordering the same food every time.

Bryan: OH GOD that commercial's bad. They're not even ADVERTISING anything anymore. It's just a reference to previous commercials! There's the chicken parm on the counter and everything. If you don't know this commercial is for Nationwide, what the heck are they advertising here? Diners? Annoying jingles?

The first commercial was good and amusing, but since then, they've just spiraled down their own pit of references without coming up with anything new. Compare that to Manning's MasterCard commercials from earlier in his career -- yeah, they were the same premise every time, but with different jokes. Different jokes! Not the same joke, over and over again!

... I may have strong opinions on my Peyton Manning commercials.

Andrew: (Meekly) I like them.

Bryan: No. No. Get out, now. That's grounds for a column-divorce there. What on Earth do you like about this one?

Andrew: Manning. He's a great pitch man. He deadpans his way through every one of them masterfully.

Bryan: I'll agree with you on Manning -- he's one of the best pitchmen of our time. But of the three ad campaigns he's currently doing, this is the one you pick?

Andrew: Well the Sunday Ticket one's dumb. It makes him look self-absorbed and clueless.

Bryan: Those are the best ones! From the Lionel Richie cameos at the beginning to the sort of clueless "oh, remember, I used to be someone" moments, it's a perfect little character piece.

Andrew: NNNNNOOOOO!!!!! I love that Lionel Richie song (though not so much the relatively uninspired Faith No More cover of it), and can't believe he sold it like that!

Bryan: But Peyton's playing an actual character here -- the washed up ex-jock, living for nothing but vague, faded memories of his glory days gone by. It actually advertises a specific product, rather than the sort of Nationwide-lifestyle, I guess, that the other commercial is going for. It's even got some funny moments from Eli, the less-talented Manning brother in so many areas, including acting.

Andrew: You are oddly more invested in this than I had anticipated.

Bryan: I have to put that Literary Criticism degree to use sometime.

Andrew: Clearly, we could each nominate these two adverts in completely opposite categories. We can agree that the State Farm ones with Aaron Rodgers and Clay Matthews are funny, right?

Bryan: OK, finally, we can agree. The one embedded, with the golf club and the fly, is the best of the bunch, but they're all welcome, as far as ads ever are welcome.

Andrew: I've watched an inordinate amount of the Saints defense and the Chiefs offense this season. Sometimes, ad breaks are a welcome relief.

Bryan: Clay Matthews, again, underrated star of the ad -- swinging that broom around in the background like a crazy person towards the end. Might be why I like it the best of the bunch -- it's the little things, you know? Attention to detail.

Andrew: Aaron Rodgers is clearly the star of the show, however, which is another of those realistic details. Matthews is far better as a wing man than a centerpiece. Witness:

Bryan: The first two-thirds of that ad are completely forgettable. Then Matthews looks us in the eye and whispers, softly, "I'm the best," and we hit a whole different level.

Andrew: A different level of …?

Bryan: I'm not sure words are fit to describe it. Which is a problem, in a text-based medium.

Andrew: I'll concede that the whisper is the best part of the advert. The rest of it, though, lacks luster. The goal-line stretch, for example. Maybe it's the football nerd, but all I think is: that's pointless. He's obviously down by contact. What is that referee doing? Is that Jeff Triplette?

Bryan: So what that commercial is really advertising is the need for full-time referees.

Andrew: You're segueing dangerously close to the introduction for another column.

Bryan: Want me to leave that for another column? I can do that. Any way you want it.

Andrew: Words. Kill. I. Kill. (Spits) Kill. Frgrhrgrrrhrrrg. Kill.

Bryan: Not a Journey fan, I take it?

Andrew: Actually yes, but this commercial makes me want to hurt people. Specifically, the people who made this commercial.

Bryan: Don't worry, I don't think we'll have to see this one again After the Fall.

Andrew: You're assuming we can Escape it. If we can't, it'll be me Who's Cryin' Now.

Bryan: Of course, Southwest will have more bad ads coming up, Just the Same Way they always do. At least, until they and their ad agency go their Separate Ways.

Andrew: I won't stop believing that they're capable of better, however.

Bryan: In all seriousness, at least they went with wigs, actual employees, and goofiness in the field of repurposing old songs. Compare that to Toyota's You Don't Own Me monstrosity.

Andrew: The recent craze of car adverts featuring people singing over the top of the soundtracks is completely lost on me. I mean, I do that in the privacy of my own (well, my wife's) car, but publicly it's annoying. That advert is just pure, unadulterated blandness. It's the vanilla of 2016 car adverts, only if nobody actually liked vanilla.

Bryan: It's worse than vanilla, even. "You Don't Own Me" is a great '60s song about empowerment and self-actualization and freedom and so forth. And now, as Rivers put it…

Bah! Bah I say! Perhaps even a Humbug. Someone shall defend Lesley Gore in this column.

Andrew: Well I'm not really commenting on the song, but more the commercial. The song's a classic, though from that era I'm more inclined toward Crystal Gayle than Dusty Springfield (who also covered this).

Bryan: I grew up on the drive to high school listening to the oldies station -- all the stacks of wax, all the platters that matter -- so I have a disturbingly high level of recognition of '50s and '60s pop for someone my age.

Andrew: There's a huge amount to be said for that. For the Toyota commercial though, there's very little to be said. The campaign is so bland that I had to watch the video to know which advert you meant. That's never a good sign for a marketing campaign.

Bryan: Maybe they just need an annoying jingle -- one that will stick in your head for years to come.

Sing it with me: "Now it's time for Loser League."

Andrew has now left the chat.

Loser League Update

Quarterback: No quarterbacks scored in the single digits this week -- a good week overall for the position! It would take a week like that for Russell Wilson to end up as your top loser. Wilson threw for just 151 yards and two interceptions in possibly his worst passing day as a pro, though his 80 yards rushing took some of the sting out. He finished with 11 points.

Running Back: Something old and something new at two points this week. The venerable Frank Gore found no room to run against Pittsburgh, ending with 28 yards on 15 carries, including a couple failures on the goal line. Meanwhile Kapri Bibbs came up a little short against Kansas City, with just 22 yards on his nine carries.

Wide Receiver: Just four zeroes to report this week: Tyler Lockett and Sammie Coates were held without receptions, while Brian Quick and Albert Wilson failed to actually do anything with the passes they caught.

Kicker: We have a pair of players with minus-3, as the bad kicking virus continues to spread around the NFL. Both Graham Gano and Dan Carpenter managed to miss extra points this week. Honorable mention to Adam Vinatieri, whose missed field goal at the end of the first half gave him minus-1 point.


Keep Choppin' Wood: Steve Smith and Vontaze Burfict get half an award each for their mutual testosterone overboil in Cincinnati's defeat to division rival Baltimore. Burfict and Smith got into a heated exchange at the end of a play, Burfict took a ridiculous flop when Smith put his helmet into his chest, and Smith was penalized 15 yards essentially for retaliating to Burfict's provocation.

John Fox Award for Conservatism: For the second time this season, nothing really stands out. Smells like progress!

Herm Edwards Award for Playing to Win the Game: Such is the life of a NFL coach that sometimes, playing to win the game is very directly what causes your team to lose. Gary Kubiak deciding to attempt a 62-yard field goal instead of punting at the end of overtime against Kansas City is a case in point. At that time, with that field position, the conservative and probably conventional call is to punt the ball and settle for the tie. It's not a win, but it doesn't cost you ground on one of your main rivals for a wild card, or even potentially a division title if the Raiders slip up. The hyper-aggressive (and probably smart) call is to go for it on fourth-and-10. Kicking a 62-yard field goal is halfway in between. Brandon McManus missed, and given great field position Kansas City kicked its own game-winner shortly thereafter. The wisdom of Kubiak's decision was debatable, but it was one of the few instances where attempting the field goal was an aggressive call, and that itself bears highlighting.

Mike Martz Award for Confusing Coaching: Not so much confusing coaching as confusing rules, but we had to mention John Harbaugh's end-of-game strategy somewhere. On the last play of the game -- a fourth-and-8, deep in his own territory with 11 seconds to go -- the former special teams coach instructed 10 of his 11 players to hold, maul, body slam and generally interfere with Cincinnati, allowing the clock to run out and punter Sam Koch to simply step out of bounds for the safety as the clock hit zeroes.

The announcers didn't know the rule -- they assumed, at first, that the holding would give the Bengals one more play. But games can end on an offensive penalty, and that's exactly what happened. The confusing bit isn't the play call -- it is absolutely the right call to make with the rules as they are currently written. The question is whether that sort of end-of-game shenanigans should be legal, or if it should be ruled a "palpably unfair act." For those thinking the rule surely will be changed now that it has occurred in a game, remember -- the Ravens did essentially the same thing in Super Bowl XLVII, though they were unable to run the entire clock out that time. It may remain just one of those odd corner cases that come up every few years.

"Can Do More Than Just Kneel" Fantasy Player of the Week: Look who's back in fantasy relevance! Colin Kaepernick, owned in just 22 percent of Yahoo! leagues last week, led all scorers -- three touchdowns, nearly 300 yards passing, and more than 100 yards on the ground. He did this despite facing a good Miami defense and having Moe, Larry, and Curly as receiving threats. He may be out of favor with the 49ers' front office -- and really, front offices around the league -- but he's still capable of playing some darn good football, in between his aggravating on-field lapses.

Jon Snow (We Know Nothing) Lock of the Week

Once again this year, all picks are made without reference to FO's Premium picks, while all lines are courtesy of Bovada and were accurate as of time of writing.

Andrew: Washington (plus-2.5) at Arizona is one of the most enticing picks I've seen all year. Kirk Cousins is throwing to one of the best sets of skill position talent in the league, even if star tight end Jordan Reed is unable to play due to his severe shoulder sprain. Patrick Peterson is banged up, and even if he was healthy he couldn't cover all four possible targets on his own, while Washington's line has excelled in pass protection in recent weeks so those receivers should have plenty of time to get open. On the flip side, the Cardinals' line has struggled, while their quarterback and receivers have been inconsistent at best (with the notable exception of outstanding veteran Larry Fitzgerald), so Washington's defense should be able to get in some hits and disrupt the Cardinals offense. This is the NFL, so anything can happen. However, I fancy Washington to not only cover but actually win in the desert this weekend.

Bryan: I have been picking underdogs for weeks, so it's time to pick an overdog for once, whether that's actually a word or not. I'm tempted by Chicago (minus-2) at home against a San Francisco team that is mathematically dead, but I have the fear of Kaepernick in me. So instead, I'll pick against the former 49ers quarterback, taking Atlanta (minus-4) at home against Kansas City. Kansas City's good, not great, and I think that people are overreacting to what essentially was a coin-flip against Denver. DVOA isn't overly enthused with Kansas City's defense, while Atlanta's offense is the bee's knees, the grasshopper's armpits, and other parts of various insectoid anatomy.

Records so far:
Bryan: 7-3-1
Andrew: 3-7-1


The Cincinnati Bengals have made the playoffs in each of their past five seasons, and haven't had a losing season since 2010. Coming into the week at 3-6-1, they were in trouble, but had a chance to at least remain in playoff consideration with a divisional game against the Baltimore Ravens -- win that, and with three more divisional games left on the schedule (including home games against Pittsburgh and Baltimore), Cincinnati would have a fighting chance!

Sadly, it was not to be. The 19-14 loss to Baltimore means Cincinnati is 2.5 games out of the division, with head-to-head losses against Pittsburgh and Baltimore. They're not coming back from that; not with the way the defense is sputtering and without A.J. Green for a few more weeks. Mike Nugent missing three consecutive extra points over the last two weeks certainly doesn't help, either. The Bengals now have to figure out what to do with aging players like Adam Jones, Eric Winston, and Rey Maualuga -- shape up for another run next year, or burn it all and start fresh? Not an enviable position to be in.

Over in the NFC, the Monday night game was essentially an elimination matchup. The Green Bay Packers staved off elimination with a vintage Aaron Rodgers performance, which means bad things happened for the Philadelphia Eagles.

This is going against site orthodoxy here -- the Eagles have been, despite their record, one of DVOA's highest-rated teams all season long. In some divisions, in some years, they'd be right in the thick of things, but not 2016's NFC East. Not with a 10-1 Dallas team, an 8-3 New York team, and even a 6-4-1 Washington team all ahead of them. They'd basically need to win out to have any chance at all. DVOA thinks they have a chance. Color me much more skeptical; they have just played their two worst games of the season, and they're now looking up at five teams ahead of them in the wild card race. I think Carson Wentz has been pretty darn good for a rookie quarterback -- division rivals notwithstanding -- and there's hope for the future here. I just think that the future isn't this year.

Now, if you'll excuse me, I need to run and hide from Football Outsiders' patented DVOA-based killing machines; which will surely not appreciate me ragging on their favorite team.

For the record, three teams can be mathematically eliminated from the postseason this week:

  • Jacksonville, with a loss to Denver.
  • The New York Jets, with a loss to Indianapolis, and a win by Miami, or Philadelphia, or Denver, or Buffalo, or Pittsburgh and either Cincinnati or San Diego.
  • Chicago, with either a loss to San Francisco or quite a bit of help from around the NFC, with wins by Washington, Detroit, Minnesota, Green Bay, Tampa Bay, Atlanta and New Orleans all possibly hurting them.

Football Outsiders doesn't answer fantasy questions on Twitter, so if you don't have a Premium subscription and access to the 24-hour Fantasy Answering Service, the Scramble mailbag is one way to get a Football Outsiders answer to your fantasy questions! Email us with fantasy questions, award suggestions, crazy videos, outlandish conspiracy theories, reasons why a brother would pick one week before Christmas to get married, and other assorted flotsam and jetsam at scramble@footballoutsiders.com.

Posted by: Bryan Knowles and Andrew Potter on 30 Nov 2016

21 comments, Last at 07 Dec 2016, 11:09am by strongalexis


by Bright Blue Shorts :: Wed, 11/30/2016 - 3:48pm

If John Lewis made NFL adverts ... they would probably be the best in the world.

by rpwong :: Wed, 11/30/2016 - 4:24pm

No mention of Toyota's commercials featuring Tyrod Taylor, or Hyundai's Tecmo Bowl ads with Bo Jackson and Brian Bosworth?

I get wanting to leverage Taylor's celebrity...actually, I don't when you consider how many other QBs Toyota could have signed. But the Hyundai ads make no sense to me. I know about Tecmo Bowl, but I was too young to play it in the 80's. So, the target market appears to be "people in their mid-to-late 40's who remember that Bo Jackson was unstoppable in a three-decade old video game and once ran over Brian Bosworth for a touchdown."

I feel like that's a very limited target audience.

Oh yeah, the NFL Shop commercials where players talk about earning their gear are also kind of dumb.

by Andrew Potter :: Wed, 11/30/2016 - 4:43pm

I genuinely don't know which Toyota ones you mean, which again probably says a lot.

Tecmo Bowl isn't a game I ever played, so for my part I'm clearly not the target of the advert. (Which, to be fair, is probably true for all of these adverts except the Madden ones.) As you say, it's aimed at a pretty specific demographic. It's completely neutral to me -- neither great enough to stand out, nor bad enough to annoy me.

The NFL Shop ones are lame, but I don't really expect any better of NFL Shop.

by MilkmanDanimal :: Wed, 11/30/2016 - 5:15pm

Tecmo Bowl Bo Jackson is probably universally regarded as the singly greatest video game athlete ever, and still gets regular mentioned in all sorts of geeky gaming lists. Add to that he's advertising basically a soccer mom SUVs (attempt at being non-sexist full disclosure, I drive a soccer mom SUV), and I'd say mid-40s is probably their target demographic.

If you're targeting people like me (mid-40s, football watchers), I would bet Tecmo Bowl Bo is both well-known and well-loved enough to make it a brilliant piece of marketing.

by Aaron Brooks Go... :: Thu, 12/01/2016 - 1:10am

You help run a football website and aren't familiar with Tecmo Bowl/Bo Jackson?

Shame. On. You.

[Donald Sutherland pointing in 1978 version of Invasion of the Body Snatchers]

Security will collect your badge at the exit.

by Andrew Potter :: Thu, 12/01/2016 - 10:27am

I was five years old when it was released. I'm somewhat acquainted with it, but only second hand and only really in passing. I don't have nearly the same attachment to it as people who played it first-hand would.

I also didn't have a NES, so my football gaming began with John Madden Football and Joe Montana Football on the Mega Drive.

by Aaron Brooks Go... :: Thu, 12/01/2016 - 12:40pm

I was only 6. =)

Walter Payton was nearly as good.

by jtr :: Thu, 12/01/2016 - 10:02am

>Tecmo Bowl isn't a game I ever played, so for my part I'm clearly not the target of the advert. (Which, to be fair, is probably true for all of these adverts except the Madden ones.) As you say, it's aimed at a pretty specific demographic.

For whatever it's worth, I'm 25 and I'm quite familiar with Tecmo Bo. I've spent a decent amount of time with Tecmo Super Bowl on NES emulators, which is probably not the norm for someone my age. But even if I hadn't I would be familiar with him from game-breaking Tecmo Bo videos on youtube, plus the occasional reference from somebody like Tanier.

by JoeyHarringtonsPiano :: Thu, 12/01/2016 - 4:10pm

I went straight from Tecmo Bowl to the first iteration of Madden in 1989 (on an Apple IIE computer), so I missed Tecmo Super Bowl.

I was personally partial to Eric Dickerson, so I usually played as the Colts. My passing game was a shambles, however, as I was stuck with Jack Trudeau at quarterback.

by LyleNM :: Wed, 11/30/2016 - 4:52pm

Come on, the best ad out there right now is the Geico raccoons.

by Joe Pancake :: Wed, 11/30/2016 - 5:39pm

My least favorite commercial is the car ad with the kids who meet at the movie theater in the snow. So stupidly melodramatic. And why wouldn't one of them just call the other one to make sure they are still coming? It's 2016 and they're like 13 years old -- aren't they supposed to be texting each other constantly anyway?

As for the Ravens final play, why not make a rule that the game can't end on an accepted penalty, period, offense or defense? Seems like that would go a long way.

by DGL :: Fri, 12/02/2016 - 2:37pm

"As for the Ravens final play, why not make a rule that the game can't end on an accepted penalty, period, offense or defense?"

Wouldn't really change anything in this case. After the accepted penalty it would still be fourth down with the Ravens in possession. They extend the play by one untimed down, and the Ravens simply take a knee.

by Vincent Verhei :: Wed, 11/30/2016 - 6:51pm

* Retired Peyton Manning desperately trying to find ways to fill his Sunday mornings makes me laugh every time. Peyton Manning doing a forced jingle that wasn't funny the first time years ago? Not necessary.

* I have hated all Aaron Rodgers State Farm commercials, but the pep talk one is the worst. A make-believe rendition of what people who have never been in a football locker room THINK goes on in a football locker room. So much stupid.

* I like "Any Way You Want It." I realize I am the only one. But men in mullet wigs passionately dancing to AOR make me smile.

* I personally don't hate the "You Don't Owe Me" commercial, but it makes my wife homicidal, which is probably bad for me. It doesn't help that they just used that same song last summer in the Suicide Squad commercial, and then I saw it in a new commercial last weekend. So if I vanish from the site one day, this is probably why.

by uosdwiS :: Wed, 11/30/2016 - 7:51pm

Rodgers can't quite pull off the Peyton pitchmastery. He's not bad by any means, but just not as good.

Well, not the only one. I know Southwest/Journey is dumb, but I can't help but like it for the same reason.

And the song choice for the Toyota "you don't own me" one is just not well thought out in more ways than that. I get the theme is independence for young professional free spirits, or something like that. I don't get why you would take a song with lyrics like "don't tell me what to do" and overlay it over a shot where the car actually drives itself and does what the driver should have done for her. The safety feature is an actual thing the car does, granted, but for some reason, there is much more time spent with people riding glowy bicycles without any car in sight or doing rollerderby things. You get the feeling whoever made the ad stopped paying attention to what it was for or lost interest about mid way in.

Maybe I'm thinking about that one too hard, but sometimes its best that your ads get better and funnier when people actually do that (like the Settlers from last year).

by Vincent Verhei :: Wed, 11/30/2016 - 8:26pm

And the song choice for the Toyota "you don't own me" one is just not well thought out in more ways than that. I get the theme is independence for young professional free spirits, or something like that. I don't get why you would take a song with lyrics like "don't tell me what to do" and overlay it over a shot where the car actually drives itself and does what the driver should have done for her. The safety feature is an actual thing the car does, granted, but for some reason, there is much more time spent with people riding glowy bicycles without any car in sight or doing rollerderby things. You get the feeling whoever made the ad stopped paying attention to what it was for or lost interest about mid way in.

It really is incoherent in message and theme.

by Bryan Knowles :: Wed, 11/30/2016 - 8:52pm

The Journey commercial gets points for the wigs, but I feel like they left some room on the table to make it funnier. Still, miles better than the Toyota one.

And I shall accept your Aaron Rodgers tomfoolery for backing me up on Peyton Manning's character arc in the DirectTv ads.

by Andrew Potter :: Thu, 12/01/2016 - 4:07am

It may help that I haven't had the constant dose of Peyton Manning Nationwide commercials, because this is the first season since 2010 where I've had the internet connection to support watching Game Pass instead of watching UK TV.

The fact that they're so ridiculous and exaggerated is a big part of what makes the State Farm commercials work. I don't like the "call the Fire Department" one though, because that takes it too far.

by James-London :: Thu, 12/01/2016 - 6:58am

Now I have GamePass I get all the US commercials. Unquestionably, the worst commercials of the year were the Rule #1 ads.
Those not withstanding, The Southwest AD makes me want to break things. The Fed-Ex commercial where they're shipping false glasses & moustaches to deer in New Zealand is quite funny in general, with the added bonus of the worst 'Kiwi' accent in the history of man. Did the agency never see flight of the Conchords?

Phil Simms is a Cretin.

by Kevin from Philly :: Fri, 12/02/2016 - 5:03pm

The Fed-Ex ad is good, but what's the difference between Aussie and Kiwi accents? I've never been able to tell them apart.

by Bright Blue Shorts :: Sat, 12/03/2016 - 1:09pm

I believe Kiwi's flatten their vowels.

So if they want to say "fish and chips", they say "feesh and cheeps".

Or that's what they Kiwi guy I used to sit opposite told me. He also used to pronounce data as "Dar-tuh" where I'd say "Day-tuh" or know of people who say "Dat-tuh".

by strongalexis :: Wed, 12/07/2016 - 11:09am

I agree that target audience is people in their mid-to-late 40's. By the way NFL pays its players to the last degree. I wish I get so much money to pay for an education as http://www.write-my-thesis.net can't do everything when I'm at work.